How to cite this paper
Onu, C., Nwaulune, J., Adegbola, E & Nnorom, G. (2019). The effect of celebrity physical attractiveness and trustworthiness on consumer purchase intentions: A study on Nigerian consumers.Management Science Letters , 9(12), 1965-1976.
Refrences
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Assael, H. (1992). Consumer behavior and marketing action. (4th ed.). Boston: PWS-Kent Publishing Company.
Ateke, B. W., Onwujiariri, J. C., & Nnennanya, D. A. (2015). The relationship between celebrity en-dorsement and brand image in the fastfood industry in Port Harcourt, Nigeria. European Journal of Business and Management, 7(27), 177-186.
Atkin, C., & Block, M. (1983). Effectiveness of celebrity endorsers. Journal of Advertising Research, 23(1), 57-61.
Babu, M. N., & Latha, K. L. (2014). The impact of celebrity endorsement on purchase decision of tel-ecom users-a case of engineering students. Global Journal of Advanced Resources, 1(2), 289-305.
Baker, M. J., & Churchill Jr, G. A. (1977). The impact of physically attractive models on advertising evaluations. Journal of Marketing research, 14(4), 538-555.
Baxter, S., Ilicic, J., & Kulczynski, A. (2015). What’s in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility. Marketing Letters, 26(4), 525-534.
Belch, G. E., & Belch, M. A. (2004). Advertising and promotion: An integrated marketing communi-cations perspective 6th. New York: NY: McGraw-Hill.
Blackwell, R. D., Miniard, P. W., & Engel, J. F. (2006). Consumer behavior (10th eds.). Masao, OH: Thomson/Sount.
Menon, K., Boone, L. E., & Rogers, H. P. (2001). Celebrity Advertising: An assessment of its relative effectiveness. Unpublished manuscript.
de Bruin, K., & Yiannakis, C. (2012). Self-directed learning, job demands and job resources as pre-dictors of job satisfaction among South African women. African Journal of Business Manage-ment, 6(27), 8126-8135.
Cacioppo, J. T., & Petty, R. E. (1989). Effects of message repetition on argument processing, recall, and persuasion. Basic and Applied Social Psychology, 10(1), 3-12.
Carroll, A. (2009). Brand communications in fashion categories using celebrity endorsement. Journal of Brand Management, 17(2), 146-158.
Chaiken, S. (1979). Communicator physical attractiveness and persuasion. Journal of Personality and social Psychology, 37(8), 1387.
Clow, K. E., James, K. E., Kranenburg, K. E., & Berry, C. T. (2006). The relationship of the visual el-ement of an advertisement to service quality expectations and source credibility. Journal of Ser-vices Marketing, 20(6), 404-411.
CNN Money. (2003).Nike endorsements hit 1.4B. CNN Money 18 August, htpp://money.cnn.com/2003/08/18/news/companies/nike_endorsements/, accessed 20 June 2014
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers’ product evaluations. Journal of marketing research, 28(3), 307-319.
Erdogan, B. Z. (1999). Celebrity endorsement: A literature review. Journal of Marketing Manage-ment, 15(4), 291-314.
Erdogan, B. Z., Baker, M. J., & Tagg, S. (2001). Selecting celebrity endorsers: The practitioner's per-spective. Journal of advertising research, 41(3), 39-48.
Friedman, H., & Friedman, L. (1979). Endorser effectiveness by product type. Journal of Advertising Research, 19(5), 63-71.
Goldsmith, R. E., Lafferty, B. A., & Newell, S. J. (2000). The impact of corporate credibility and ce-lebrity credibility on consumer reaction to advertisements and brands. Journal of advertis-ing, 29(3), 43-54.
Huang, R., & Sarigöllü, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. In Fashion Branding and Consumer Behaviors (pp. 113-132). Springer, New York, NY.
Howland, C., Janis, I., & Kelly, H. H. (1953). Communication and persuasion.
Ike, B. B. (2016). Influence of Celebrity Endorsement on Consumer Brand Preference of Sel-lected Beverage Brands in Nigeria (Doctoral dissertation).
Kamins, M. A. (1990). An investigation into the “match-up” hypothesis in celebrity advertising: When beauty may be only skin deep. Journal of advertising, 19(1), 4-13.
Kahle, L. R., & Homer, P. M. (1985). Physical attractiveness of the celebrity endorser: A social adap-tation perspective. Journal of Consumer Research, 11(4), 954-961.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equi-ty. Journal of marketing, 57(1), 1-22.
Kelman, H. (1961). Processes of opinion change. Public Opinion Quarterly, 33, 57-78.
Kendall, E. L., & Sproles, G. B. (1986). Learning Styles among Secondary Vocational Home Eco-nomics Students: A Factor Analytic Test of Experiential Learning Theory. Journal of Vocational Education Research, 11(3), 1-15.
Kotler, P., & Keller, K. (2006). Marketing Management. (12th ed.). New York: Pearson Education, Inc.
Kotler, P. (2003). Marketing Management, (11th ed.). New Jersey: Prentice Hall.
Langmeyer, L., & Shank, M. (1994). Managing beauty: products and people. Journal of Product and Brand Management, 3(3), 27-39.
Maylafiya, M. (2014). Celebrity endorsement, relevance and risk in the Nigerian advertising industry; a seminar presentation in the department of Mass communication, University of Jos, 2014.
McCracken, G. (1989). Who is the celebrity endorser? Cultural foundations of the endorsement pro-cess. Journal of consumer research, 16(3), 310-321.
McCroskey, J. (1966). Scales for the measurement of ethos. Speech Monographs, 33, 65–72.
McGuire, W. (1985). Attitudes and attitude change. In: Handbook of Social Psychology, Gardner, L., and Elliot, A., 2, 233-346.
Milosavljevic, M., & Cerf, M. (2008). First attention then intention: Insights from computational neu-roscience of vision. International Journal of Advertising, 27(3), 381-398.
Miciak, A., & Shanklin, W. (1994).Choosing celebrity endorsers. Journal of Marketing Management, 3(3), 50-60.
Nwana, H. S. (2014). Telecommunications, Media and Technology (TMT) for Developing Economies: How to Make TMT improve Developing Economies in Africa and Elsewhere for the 2020, 1st ed. UK: Gigalen press
Ohanian, R. (1991). The impact of celebrity spokespersons' perceived image on consumers' intention to purchase. Journal of advertising Research, 31(1), 46-54.
Padamsee, T. J. (2009). Culture in connection: Re-contextualizing ideational processes in the analysis of policy development. Social Politics, 16(4), 413-445.
Patzer, G. (1985). The physical attractiveness phenomena. New York: Plenum.
Porter, M. E. (1974). Consumer behavior, retailer power and market performance in consumer goods industries. The Review of Economics and Statistics, 56(4), 419-436.
Posnock, S. T. (2004). It Can Control Madison Avenue Whatever, whenever TV and the world of dig-ital video recorders may be rare today. But tomorrow, if viewers wind up zapping 5billionto 8 bil-lion worth of commercials, how can advertisers or program producers fight back?. American De-mographics, 26(1), 28-33.
Rafique, M., & Zafar, Q. U. A. (2012). Impact of celebrity advertisement on customers’ brand percep-tion and purchase intention. Asian Journal of Business and Management Sciences, 1(11), 53-67.
Rajagopal. (2006). Consumer Perspectives on Brand Extension Effects in Mexico: An Empirical Analysis of Buying Decision Patterns. Latin American Business Review, 7(1), 99-118.
Yadav, R. K., & Dabhade, N. (2014). Work life balance and job satisfaction among the working women of banking and education sector-A comparative study. International Letters of Social and Humanistic Sciences, 21, 181-201.
Schiffman, L., & Kanuk, L. (2007). Consumer behavior, 9E. Aufl., New Jersey.
Shamdasani, P. N., Stanaland, A. J., & Tan, J. (2001). Location, location, location: Insights for adver-tising placement on the web. Journal of Advertising Research, 41(4), 7-21.
Shimp, T. (2000). Advertising promotion: supplemental aspects of integrated marketing communica-tions. Fort Worth, TX: Dryden Press.
Singer, B. D. (1983). The case for using ‘real people in advertising. Business Quarterly, 48(4), 32-37.
Smith P., & Taylor, J. (2004). Marketing communications. An Integrated Approach 4th edition, Kogan Page Limited, ISBN 9780749442651
Till, B. D., & Busler, M. (1998). Matching products with endorsers: attractiveness versus exper-tise. Journal of Consumer Marketing, 15(6), 576-586.
Williams, T. G. (2002). Social class influences on purchase evaluation criteria. Journal of consumer marketing, 19(3), 249-276.
Wang, C. L., Siu, N. Y., & Hui, A. S. (2004). Consumer decision-making styles on domestic and im-ported brand clothing. European Journal of Marketing, 38(1/2), 239-252.
Winters, T. F. (1991). U.S. Patent No. 5,059,206. Washington, DC: U.S. Patent and Trademark Of-fice.
Assael, H. (1992). Consumer behavior and marketing action. (4th ed.). Boston: PWS-Kent Publishing Company.
Ateke, B. W., Onwujiariri, J. C., & Nnennanya, D. A. (2015). The relationship between celebrity en-dorsement and brand image in the fastfood industry in Port Harcourt, Nigeria. European Journal of Business and Management, 7(27), 177-186.
Atkin, C., & Block, M. (1983). Effectiveness of celebrity endorsers. Journal of Advertising Research, 23(1), 57-61.
Babu, M. N., & Latha, K. L. (2014). The impact of celebrity endorsement on purchase decision of tel-ecom users-a case of engineering students. Global Journal of Advanced Resources, 1(2), 289-305.
Baker, M. J., & Churchill Jr, G. A. (1977). The impact of physically attractive models on advertising evaluations. Journal of Marketing research, 14(4), 538-555.
Baxter, S., Ilicic, J., & Kulczynski, A. (2015). What’s in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility. Marketing Letters, 26(4), 525-534.
Belch, G. E., & Belch, M. A. (2004). Advertising and promotion: An integrated marketing communi-cations perspective 6th. New York: NY: McGraw-Hill.
Blackwell, R. D., Miniard, P. W., & Engel, J. F. (2006). Consumer behavior (10th eds.). Masao, OH: Thomson/Sount.
Menon, K., Boone, L. E., & Rogers, H. P. (2001). Celebrity Advertising: An assessment of its relative effectiveness. Unpublished manuscript.
de Bruin, K., & Yiannakis, C. (2012). Self-directed learning, job demands and job resources as pre-dictors of job satisfaction among South African women. African Journal of Business Manage-ment, 6(27), 8126-8135.
Cacioppo, J. T., & Petty, R. E. (1989). Effects of message repetition on argument processing, recall, and persuasion. Basic and Applied Social Psychology, 10(1), 3-12.
Carroll, A. (2009). Brand communications in fashion categories using celebrity endorsement. Journal of Brand Management, 17(2), 146-158.
Chaiken, S. (1979). Communicator physical attractiveness and persuasion. Journal of Personality and social Psychology, 37(8), 1387.
Clow, K. E., James, K. E., Kranenburg, K. E., & Berry, C. T. (2006). The relationship of the visual el-ement of an advertisement to service quality expectations and source credibility. Journal of Ser-vices Marketing, 20(6), 404-411.
CNN Money. (2003).Nike endorsements hit 1.4B. CNN Money 18 August, htpp://money.cnn.com/2003/08/18/news/companies/nike_endorsements/, accessed 20 June 2014
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers’ product evaluations. Journal of marketing research, 28(3), 307-319.
Erdogan, B. Z. (1999). Celebrity endorsement: A literature review. Journal of Marketing Manage-ment, 15(4), 291-314.
Erdogan, B. Z., Baker, M. J., & Tagg, S. (2001). Selecting celebrity endorsers: The practitioner's per-spective. Journal of advertising research, 41(3), 39-48.
Friedman, H., & Friedman, L. (1979). Endorser effectiveness by product type. Journal of Advertising Research, 19(5), 63-71.
Goldsmith, R. E., Lafferty, B. A., & Newell, S. J. (2000). The impact of corporate credibility and ce-lebrity credibility on consumer reaction to advertisements and brands. Journal of advertis-ing, 29(3), 43-54.
Huang, R., & Sarigöllü, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. In Fashion Branding and Consumer Behaviors (pp. 113-132). Springer, New York, NY.
Howland, C., Janis, I., & Kelly, H. H. (1953). Communication and persuasion.
Ike, B. B. (2016). Influence of Celebrity Endorsement on Consumer Brand Preference of Sel-lected Beverage Brands in Nigeria (Doctoral dissertation).
Kamins, M. A. (1990). An investigation into the “match-up” hypothesis in celebrity advertising: When beauty may be only skin deep. Journal of advertising, 19(1), 4-13.
Kahle, L. R., & Homer, P. M. (1985). Physical attractiveness of the celebrity endorser: A social adap-tation perspective. Journal of Consumer Research, 11(4), 954-961.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equi-ty. Journal of marketing, 57(1), 1-22.
Kelman, H. (1961). Processes of opinion change. Public Opinion Quarterly, 33, 57-78.
Kendall, E. L., & Sproles, G. B. (1986). Learning Styles among Secondary Vocational Home Eco-nomics Students: A Factor Analytic Test of Experiential Learning Theory. Journal of Vocational Education Research, 11(3), 1-15.
Kotler, P., & Keller, K. (2006). Marketing Management. (12th ed.). New York: Pearson Education, Inc.
Kotler, P. (2003). Marketing Management, (11th ed.). New Jersey: Prentice Hall.
Langmeyer, L., & Shank, M. (1994). Managing beauty: products and people. Journal of Product and Brand Management, 3(3), 27-39.
Maylafiya, M. (2014). Celebrity endorsement, relevance and risk in the Nigerian advertising industry; a seminar presentation in the department of Mass communication, University of Jos, 2014.
McCracken, G. (1989). Who is the celebrity endorser? Cultural foundations of the endorsement pro-cess. Journal of consumer research, 16(3), 310-321.
McCroskey, J. (1966). Scales for the measurement of ethos. Speech Monographs, 33, 65–72.
McGuire, W. (1985). Attitudes and attitude change. In: Handbook of Social Psychology, Gardner, L., and Elliot, A., 2, 233-346.
Milosavljevic, M., & Cerf, M. (2008). First attention then intention: Insights from computational neu-roscience of vision. International Journal of Advertising, 27(3), 381-398.
Miciak, A., & Shanklin, W. (1994).Choosing celebrity endorsers. Journal of Marketing Management, 3(3), 50-60.
Nwana, H. S. (2014). Telecommunications, Media and Technology (TMT) for Developing Economies: How to Make TMT improve Developing Economies in Africa and Elsewhere for the 2020, 1st ed. UK: Gigalen press
Ohanian, R. (1991). The impact of celebrity spokespersons' perceived image on consumers' intention to purchase. Journal of advertising Research, 31(1), 46-54.
Padamsee, T. J. (2009). Culture in connection: Re-contextualizing ideational processes in the analysis of policy development. Social Politics, 16(4), 413-445.
Patzer, G. (1985). The physical attractiveness phenomena. New York: Plenum.
Porter, M. E. (1974). Consumer behavior, retailer power and market performance in consumer goods industries. The Review of Economics and Statistics, 56(4), 419-436.
Posnock, S. T. (2004). It Can Control Madison Avenue Whatever, whenever TV and the world of dig-ital video recorders may be rare today. But tomorrow, if viewers wind up zapping 5billionto 8 bil-lion worth of commercials, how can advertisers or program producers fight back?. American De-mographics, 26(1), 28-33.
Rafique, M., & Zafar, Q. U. A. (2012). Impact of celebrity advertisement on customers’ brand percep-tion and purchase intention. Asian Journal of Business and Management Sciences, 1(11), 53-67.
Rajagopal. (2006). Consumer Perspectives on Brand Extension Effects in Mexico: An Empirical Analysis of Buying Decision Patterns. Latin American Business Review, 7(1), 99-118.
Yadav, R. K., & Dabhade, N. (2014). Work life balance and job satisfaction among the working women of banking and education sector-A comparative study. International Letters of Social and Humanistic Sciences, 21, 181-201.
Schiffman, L., & Kanuk, L. (2007). Consumer behavior, 9E. Aufl., New Jersey.
Shamdasani, P. N., Stanaland, A. J., & Tan, J. (2001). Location, location, location: Insights for adver-tising placement on the web. Journal of Advertising Research, 41(4), 7-21.
Shimp, T. (2000). Advertising promotion: supplemental aspects of integrated marketing communica-tions. Fort Worth, TX: Dryden Press.
Singer, B. D. (1983). The case for using ‘real people in advertising. Business Quarterly, 48(4), 32-37.
Smith P., & Taylor, J. (2004). Marketing communications. An Integrated Approach 4th edition, Kogan Page Limited, ISBN 9780749442651
Till, B. D., & Busler, M. (1998). Matching products with endorsers: attractiveness versus exper-tise. Journal of Consumer Marketing, 15(6), 576-586.
Williams, T. G. (2002). Social class influences on purchase evaluation criteria. Journal of consumer marketing, 19(3), 249-276.
Wang, C. L., Siu, N. Y., & Hui, A. S. (2004). Consumer decision-making styles on domestic and im-ported brand clothing. European Journal of Marketing, 38(1/2), 239-252.
Winters, T. F. (1991). U.S. Patent No. 5,059,206. Washington, DC: U.S. Patent and Trademark Of-fice.